Coke Ads, Life

The Two Infallible Powers - The Pope Bovril
God I love this mad old advert

Imagine that. The 125th anniversary of Coca Cola. We tend to think of that brand as symbolic of the modern world. It’s strange to remember that it’s a weird holdout from the Victorian era, like Bovril or Beecham‘s Powders. Perhaps this means it actually is an excellent product. We’ll never really know – how can you possibly separate the actual drink from its image and its history?

Hmm. Maybe there is a way. Apparently Osama bin Laden and his cohorts were fond of the stuff. If someone so vehemently opposed to everything the product is associated with still enjoys it, then surely the only explanation is that it is an objectively good beverage.

Well OK, it might also mean that Bin Laden was deeply conflicted and/or hypocritical. But still, you can’t help feeling that Coca Cola missed an opportunity for the most amazing celebrity endorsement ever.

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