First Impressions of Google+

The Google+ Profile Page

After using Google+ for a couple of days, it becomes clear that this is far more than a mere carbon copy of Facebook.

It also rips off Twitter, not to mention Diaspora.

To put it more positively, Google have clearly looked long and hard at what social networking does and why it caught on in the way it did. They’ve attempted to combine the best features of both Facebook and Twitter into one product.

The base is very much like an improved version of Facebook with a more open, airy look and no hint of anything that might be construed as fine print.

The differences begin with how people connect. While Facebook is all about equal two-way relationships confirmed by both parties, in Google+ you can follow anyone and read what they share – as long that is as they’re sharing it with the public. In this way it is almost exactly like Twitter.

From there though the user has the option of allowing you into a more intimate ‘Circle’. This is exactly the same idea as ‘Aspects’ in Diaspora. You can make separate circles for work colleagues, family, clients, etc. So you can decide exactly who gets to see the picture of you drinking beer, and who gets to see the picture of you drinking beer, naked, with your swastika tattoo showing.

Complicated? Well, any social networking system is. Even something as apparently straightforward as Twitter quickly gets confusing in use, as you try to figure out the consequences of one ill-judged tweet being retweeted by two or three people. (One interesting aspect of Google+ is that you can mark things as non-shareable, which is very reassuring.) It is however a fundamentally more simple model than that of Facebook.

Does it add anything new to social networking? Facebook and Twitter are distinctly different, and it would be nice to see a third innovative approach. But while it may be a little to early to say – both the others developed in unpredicted ways and Google+ may yet – it really doesn’t seem to. Quite clearly, Google+ is just the main features of Facebook and Twitter combined and cleaned up.

Which is not, to my mind, a good thing. With Google’s wealth and resources behind it, (not to mention the fact that it integrates right in with your Google search results, your Gmail, etc.), it’s really possible that Google+ will take over the markets that these upstarts created. Rather than adding to the possibilities of social networking therefore it may actually reduce them, in the process giving even greater dominance of the Internet to the company that already bestrides it like a colossus.

But even if comes about such dominance is still a long way off, and for now I like the interface and the control, and I like the fact that Facebook has a competitor. I therefore wish Google+ good fortune and success. Just, you know, not too much good fortune and success.

If you’d like an invite to join Google+, or are already there and would like to follow me on it, my address is: Richard.Chapman@Gmail.com

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