Lomography – the use of a uniquely crappy camera to take charmingly distorted pictures – was perhaps the last cry of film photography as a fashionable medium. It was soon overtaken by apps that could achieve similar effects and more, such as for the iPhone. Developers quickly realised that with its ability to run software, a smartphone could be much more than an ordinary digital camera. Now, a photo is hardly a photo without an extreme colour cast and dark corners.
Then social networking got involved. Some may think the combination limited; after all, uploading images is just a subset of what Facebook or Google+ can do, and Flickr has had similar facilities for ages now without ever setting the world on fire. But on the other hand Pinterest – sharing other people’s pictures yet – has become the biggest social network after Facebook and Twitter, so it’s perhaps in the light of this that Instagram, one of the most successful free social/photography apps, was snapped up by Facebook on almost the same day that it became available for Android. For one billion dollars.
Oops, you blinked.
Networking is not so important to me, but I would like a good Lomo-style app to take fashionably bad photographs. I am impressed by how affecting these effects can be. The one above uses Hipster, an established Instagram-like app for Android. It’s OK, it has some interesting effects. But not many, and the tools seem a little limited. Very comparable to Instagram really, but with one big difference: The results are… unsquare. It leaves the images in widescreen ratio, not the cute square format that’s so key to the retro feel, and so far I’ve found no way to change that.
I don’t think this will be the one for me then. Look out for more trials to come.
In my rush to find nice effects I completely overlooked the actual intention of Hipster. Though it’s similar to Instagram in most respects, its intention is to create postcard-like images automatically bearing the location they were taken, which I assume they scrape off Google Maps. Hence the wide format. I hadn’t realised this at first because the picture I took above was a long way from any landmark. If I had been, its name would’ve appeared in the black area on the left up there.
There’s a different font to suit each effect, and I suppose it achieves its goal; they do look like postcards. Unfortunately to me they mostly look like tastelessly effects-laden postcards from the 80s. Which is either insufficiently retro, or excessively ironic.
- Retro Filters Collide: Hipstamatic Announces Official Integration With Instagram (cultofmac.com)
- Instagram Reaches 40 Millionth User Milestone Following Facebook Buyout (cultofmac.com)
- The Photo App Facebook Didn’t Buy (inc.com)