Home Of The Angry Bird

We encountered some genuine Finnish angry birds – gulls who dived at us to protect the chick here. Actual angry birds not shown due to copyright restrictions.

You know, before I got here I’d forgotten Angry Birds was a Finnish invention. There’s no forgetting after though – the merchandising is incredible. There are Angry Birds toys, Angry Birds sweets, Angry Birds drinks. There doesn’t seem to be a feature film or a cartoon series yet but that can only be a matter of time, the thing is practically a cartoon series already. They’re used to promote other products too of course. I upgraded a friend’s phone to the newest version of Symbian (more of that anon) almost purely so that she could get Angry Birds on it.

I have to hand it to makers Rovio for designing so brilliantly addictive a game – at one point me, my friend, and her daughter were all playing it at once – but I can’t help feeling that a lot of this is not so much merchandising as taking-advantage-of-childrenising. “l like playing Angry Birds therefore I want an Angry Birds drink” is the impulsive, associational desire of a mind that isn’t fully developed.

Yes OK I bought one. But that was research.

The drink was all right; a lot more fun though were the sweets, because they come in the shapes of the various bird types and you can mime their characteristic trajectories as they fly into your mouth.

To amuse the kids, I mean.

Expect Angry Birds Sweets in a shop near you soon. And then an improved version with more flavors. And then a version with different laws of physics.

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